ESTEL: Russian Excellence in Hair Care,

Now in the UAE

With years of success and recognition in the Russian market, ESTEL has become synonymous with quality, innovation, and cutting-edge hairdressing technology.
At ESTEL, we are committed to delivering the highest standards of hair cosmetics, developed through a unique Russian approach to beauty and crafted with precision.
Trusted by professionals across Europe, Asia and the Middle East, we’ve gained the confidence of hairdressers in the UAE with ESTEL Professional products and are now excited to bring this expertise directly to you.
Join us as we bring you premium hair care solutions that reflect our dedication to quality, innovation, and professionalism.
Experience the success that has redefined beauty in Russia, now tailored for you.

Founded in 1999 in St. Petersburg by young Russian chemist Lev Okhotin, whose dedication to quality and innovation continues to drive the brand.

In-House Innovation: We have our own Research & Development division and a dedicated microbiological laboratory, ensuring the highest standards of product safety, efficacy, and innovation.

«Любовь и преданность отражаются во многих вещах. ESTEL — это любовь. Нужно действительно любить то, что ты делаешь, и делать это всем сердцем. Другого пути нет». — Лев

«Я вспомнил молодую француженку, которая сказала мне, что русские не умеют делать краску для волос. Я хотел признания общества, я хотел, чтобы они сказали, что ESTEL — лучшая краска для волос в мире» . - Лев