ESTEL: Russian Excellence in Hair Care,

Now in the UAE

With years of success and recognition in the Russian market, ESTEL has become synonymous with quality, innovation, and cutting-edge hairdressing technology.
At ESTEL, we are committed to delivering the highest standards of hair cosmetics, developed through a unique Russian approach to beauty and crafted with precision.
Trusted by professionals across Europe, Asia and the Middle East, we’ve gained the confidence of hairdressers in the UAE with ESTEL Professional products and are now excited to bring this expertise directly to you.
Join us as we bring you premium hair care solutions that reflect our dedication to quality, innovation, and professionalism.
Experience the success that has redefined beauty in Russia, now tailored for you.

Founded in 1999 in St. Petersburg by young Russian chemist Lev Okhotin, whose dedication to quality and innovation continues to drive the brand.

In-House Innovation: We have our own Research & Development division and a dedicated microbiological laboratory, ensuring the highest standards of product safety, efficacy, and innovation.

Advanced Manufacturing: Our two state-of-the-art manufacturing plants span 60,000 square meters, producing over 100 million products per year.

Certified Quality: Both plants are certified by ISO and GMP and compliant with EU CPNP regulations, guaranteeing top tier quality and safety

Extensive Product Range: With over 2,000 SKUs, ESTEL offers a diverse selection of products, including hair dyes, shampoos, conditioners, and masks.

International Presence: ESTEL products are available in 25 countries, bringing beauty and joy to customers around the world.