
ESTEL: Beauty Has a Name
At ESTEL, we bring the celebrated Russian expertise in beauty directly to you. Trusted by professionals worldwide, our products are crafted with precision and innovation, using only the finest ingredients rigorously tested for safety and efficacy. We promise you salon-quality results and the same high standards that have made Russian hairdressing art highly respected across the globe.
Experience the artistry, excellence, and care your hair deserves—because at ESTEL, beauty has a name.
Our Best-Sellers
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ESTEL 18 PLUS Hair Spray
Regular price Dhs. 120.00Regular priceUnit price / perDhs. 120.00Sale price Dhs. 120.00 -
ESTEL OTIUM AQUA Intense Moisturizing Shampoo
Regular price Dhs. 92.00Regular priceUnit price / perDhs. 92.00Sale price Dhs. 92.00 -
ESTEL OTIUM UNIQUE Anti-Dandruff Shampoo
Regular price Dhs. 92.00Regular priceUnit price / perDhs. 92.00Sale price Dhs. 92.00 -
ESTEL PRIMA BLONDE Silvery mask for cold shades of blonde
Regular price Dhs. 125.00Regular priceUnit price / perDhs. 125.00Sale price Dhs. 125.00

For Curly Hair
Welcome to
OTIUM WAVE TWIST
For those yearning to live in harmony with their curls. Perfect discipline, sculpted shape, and a one-of-a-kind chance to savor the sensual suppleness of bouncy curls

For Enhancing and Preserving Cool Shades of Blonde
PRIMA BLONDE is our silver shine care product consisting of a shampoo, mask and conditioner that you will fall in love with! Cool shades of blonde are refreshed and enhanced by high-quality color pigments that gently adhere to the hair. Say goodbye to unwanted yellow tones when dyeing or bleaching your hair.

18-in-1 Ultimate Hair Care
18 Plus benefits for multitasking hair care, designed for your everyday use.
18+ have light texture helps the conditioning components easily penetrate into the hair and doesn’t weigh the hair down.
Suitable for daily use at home
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Expertly Crafted Formulations
At Estel, we bring together the best of science and nature to create hair care products that deliver real results.
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Ethical and Cruelty-Free
We believe in beauty without harm. Estel is proudly cruelty-free, ensuring that no animals are harmed in the testing of our products.
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Proven Results
Our customers love the difference Estel products make in their hair. We’re confident in our products, and we know you’ll love the results too.
Let customers speak for us
from 9 reviewsThe color of my dream 😍 shampoo and conditioner, mask working perfect 🤩

I m loving this shampoo it’s so good , feeling same like salon style shampooed hairs

Recently I use the serum for my hair and it was amazing
I really love this product and for sure i want use all product of this brand

I’m so glad I found this anti-dandruff shampoo! It’s been a game-changer for me. After just a few uses, my dandruff was gone, and I haven’t seen any signs of it returning! Unlike other products, it doesn’t cause any irritation and works without my scalp getting 'used to it.' The results are long-lasting, and my scalp feels calm and refreshed every time. Highly recommend this for anyone looking for a lasting solution!
Unique Anti-dandruff tonic is a key to severe cases.

Have been using this miracle product for 2 years, with no substitution. 18 Plus spray is a fast and universal solution for any my demand in hair care: smooth and shiny hair, easy-combing, with nice smell.

I love this line, use it for a long time, and not going to give it up. Perfectly fits my hair type and color (thin hair, air touch colored).

I've been using this for my scalp for over 2 years now and it is the only one that worked for me. i highly recommend it

Amazing product
